Delivering a customer-centric approach

We accelerate our customers’ drive towards net zero emissions, improving road safety and the automation of vehicle applications through leadership and innovation in engineering and technology.

Delivering a customer-centric approach

Key inputs

Product and technology leadership

Our innovative product development and significant intellectual property ensure cutting-edge products are available for every application across the markets we serve.

Talented workforce

Our highly skilled employees operate in niche capability areas. Our engineers and customer support teams work closely with our customers, supporting their requirements.

Global reach

We have international routes to market, with direct sales and support offices in key territories to facilitate growth and support our customers. We use distributors and representatives in other locations to expand our reach.

Why our customers choose us

Customer closeness

We have high-quality, long-term customer relationships with all major OEMs and test facilities, which enable us to provide support tailored to their needs and also assist in early identification of trends. Our local sales and support offices enable us to respond quickly to customer requirements.

Tailored solutions

In the automotive market, our broad range of products and services are used by customers throughout the development cycle from concept design to launch of new vehicle models. We provide innovative, tailored solutions to automate vehicles in other adjacent markets.

Continuous innovation

The Group has specialist expertise in a number of niche areas including driverless vehicle actuation, simulation software and Driver in the Loop (DiL) simulators. Continuous investment in R&D in these areas enables us to support our customers in developing new solutions to meet emerging market requirements, improve efficiencies and meet new regulations.

Growth drivers

Value creation

We will create value for shareholders through:

Organic revenue growth supported by our market drivers

Operating margin expansion from operational gearing, improvements in the supply chain and operational efficiency

Value-enhancing acquisitions

Our market drivers

Consumer ratings
Regulation
New vehicle models
New powertrains
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Consumer ratings

Independent consumer safety organisations such as Euro NCAP provide car safety ratings determined from a series of vehicle tests. In order to obtain an NCAP safety rating when launching a new vehicle model, each variant of that model must be certified by an NCAP test laboratory. Many of our products and services are used in the development and certification of these vehicles.

The development of new technology means that certification requires an increasing number of increasingly complex tests.

Our solutions:

Testing products  |  Testing services

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Regulation

In addition to consumer ratings, the market for ADAS and active safety is driven by regulation from bodies such as the United Nations Economic Commission for Europe​​​​​​​ and national regulators such as the US National Highway Traffic and Safety Administration.

With an estimated 1.35m road deaths per year, improving regulatory standards are leading to increases in the number and complexity of tests required.

Our solutions:

Testing products | Testing services | Simulation

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New vehicle models

The emergence of electric vehicles and new entrants into the automotive market, as well as developments in autonomy, has led to significant increases in the number of new models launches. Over 150 new vehicle models were launched to the market during 2023.

The Group is well positioned to service the growing demand through the range of testing products, testing services and simulation hardware and software solutions.

Our solutions:

Testing products | Testing services | Simulation

AR-new-powertrains-card.jpg

New powertrains

Increasing environmental and scarcity concerns have led OEMs to develop electric vehicles​​​​​​​​​​​​​​ and hybrid alternatives to internal combustion engines. Development of alternative fuel sources such as e-fuels and hydrogen, hybrid drive trains and new technology continues to drive the market for vehicle development toolchains.

New technology and innovation by the Group accelerate customers’ R&D development activities.

Our solutions:

Testing products | Testing services | Simulation

AR-customer-rating-card.jpg

Consumer ratings

Independent consumer safety organisations such as Euro NCAP provide car safety ratings determined from a series of vehicle tests. In order to obtain an NCAP safety rating when launching a new vehicle model, each variant of that model must be certified by an NCAP test laboratory. Many of our products and services are used in the development and certification of these vehicles.

The development of new technology means that certification requires an increasing number of increasingly complex tests.

Our solutions:

Testing products  |  Testing services

AR-regulation-card.jpg

Regulation

In addition to consumer ratings, the market for ADAS and active safety is driven by regulation from bodies such as the United Nations Economic Commission for Europe​​​​​​​ and national regulators such as the US National Highway Traffic and Safety Administration.

With an estimated 1.35m road deaths per year, improving regulatory standards are leading to increases in the number and complexity of tests required.

Our solutions:

Testing products | Testing services | Simulation

AR-new-vehicle-models-card.jpg

New vehicle models

The emergence of electric vehicles and new entrants into the automotive market, as well as developments in autonomy, has led to significant increases in the number of new models launches. Over 150 new vehicle models were launched to the market during 2023.

The Group is well positioned to service the growing demand through the range of testing products, testing services and simulation hardware and software solutions.

Our solutions:

Testing products | Testing services | Simulation

AR-new-powertrains-card.jpg

New powertrains

Increasing environmental and scarcity concerns have led OEMs to develop electric vehicles​​​​​​​​​​​​​​ and hybrid alternatives to internal combustion engines. Development of alternative fuel sources such as e-fuels and hydrogen, hybrid drive trains and new technology continues to drive the market for vehicle development toolchains.

New technology and innovation by the Group accelerate customers’ R&D development activities.

Our solutions:

Testing products | Testing services | Simulation

The vehicle development cycle

Customer type What we do Teams involved
OEM

Simulation
Human factors
SPMM benchmark


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Customer type What we do Teams involved
Tier 1 supplier
OEM

SPMM data
Simulation


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ansible-motion-logo-col.svg

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Customer type What we do Teams involved
Tier 1 supplier
OEM

Testing product
Testing services

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dri-logo-col.svg
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Customer type What we do Teams involved
OEM
Service provider
Tier 1 supplier
 
Testing product
Testing services

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dri-logo-col.svg

Customer type What we do Teams involved
OEM
Service provider
Testing product
Testing services

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Customer type What we do Teams involved
Ratings body/
 regulator

Testing products

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dri-logo-col.svg

Customer type What we do Teams involved
OEM

Testing services

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Customer type What we do Teams involved
Ratings body

Testing products

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